Best Time to Post on TikTok on Thursday
Measured from 6,904 videos posted on Thursdays, 2026-03-15 to 2026-07-09 · Updated 2026-07-10
Thursday, hour by hour
Median first-day (24h) views by 4-hour posting window on Thursdays. The highlighted row is Thursday’s strongest window.
| Window (UTC) | US Eastern | Median 24h views | % over 10K | Videos |
|---|---|---|---|---|
| 00:00–04:00 UTC | 8 PM–12 AM ET | 908 | 17% | 1,223 |
| 04:00–08:00 UTC | 12 AM–4 AM ET | 935 | 15.9% | 372 |
| 08:00–12:00 UTC | 4 AM–8 AM ET | 871 | 17.7% | 475 |
| 12:00–16:00 UTC | 8 AM–12 PM ET | 989 | 15.8% | 1,182 |
| 16:00–20:00 UTC | 12 PM–4 PM ET | 1,392 | 23.4% | 1,883 |
| 20:00–00:00 UTC | 4 PM–8 PM ET | 1,255 | 19.5% | 1,776 |
Days and windows are UTC; ET = US Eastern, daylight time (UTC−4). Thursday 00:00–04:00 UTC is still Wednesday evening in the US — plan accordingly. Methodology on the main page.
The Thursday prescription
- Schedule your Thursday post inside 16:00–20:00 UTC (12 PM–4 PM ET) — that window led Thursday with a median of 1,392 first-day views.
- Do not burn a good video in 08:00–12:00 UTC — same content, roughly 1.6x less median reach in its first day.
- Remember the hierarchy: hour beats day, and hook beats both. Timing moved medians by 2x in our data; the top 1% of videos pulled ~123x — that part is your content, not your clock.
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What is the best time to post on TikTok on Thursday?
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16:00–20:00 UTC (12 PM–4 PM ET). In our measurement of 6,904 TikTok videos posted on Thursdays, that window earned a median of 1,392 first-day views — versus 871 for the weakest window, 08:00–12:00 UTC. 23.4% of videos posted in the top window passed 10,000 views within 24 hours.
Is Thursday a good day to post on TikTok?
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Thursday ranks 3 of 7 in our data: median 1,118 first-day views across 6,904 videos, 5% above the all-week median. The honest caveat: the gap between the best and worst day of the week is about 17%, while the gap between the best and worst posting hour is about 2x — so the hour you pick matters more than the day.
What time should I avoid posting on Thursday?
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08:00–12:00 UTC (4 AM–8 AM ET) is Thursday's weakest window — median 871 first-day views, 17.7% reaching 10,000. That stretch is overnight-to-morning for US audiences, when the For You feed has the fewest active viewers to test new videos on.
Are these times in my timezone?
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They are UTC, with US Eastern (daylight, UTC−4) shown alongside. Days are UTC days too — so Monday 00:00–04:00 UTC is still Sunday evening in the US. We measure posting time and outcomes; no tool knows your personal audience timezone without your analytics. If your audience concentrates in one country, shift these windows to that timezone and test.